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luxpresso - 03/13/2012 12:30:00

Retailers Change Language of Luxury to Woo Nouveau Riche

Retailers Change Language of Luxury to Woo Nouveau Riche A growing band of nouveau riche Indians, with an urge to splurge on luxury lifestyle products, are forcing retailers to redefine luxury marketing in the country by getting staff to converse in local dialects and adopt homely etiquette. Find out how the luxury brand retailers are getting their way... Continue Reading »

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