“This February, we’re going to launch our second store. The idea is to go beyond apparel. So we’ve included a mixed range of lifestyle products,” Ruchika said. Bodice is scheduled to open across the street from Elma’s in Hauz Khas.
Giving a lesson in style, Ruchika says, “Fit makes all the difference.” And that is precisely what she going to be working around this season.
“As the label evolves, so does the quality. We will be using finer quality fabric and focusing heavily on the structure of the garments.” Giving us a sneak preview of the apparels in store, she said there will oversized jackets and cropped pants.
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