Ruchika’s love affair with fashion started back in 2006, whilst studying at the London College of Fashion. “It was very visually stimulating time. Everybody in the city dresses exactly the way they are. As fashion students we took the liberty of going over-the-top as far as our wardrobe choices were concerned,” she said.
At the end of her college term she stayed on in London to intern with design houses like Vivien Westwood and Giles Deacon – a phase in her life she believes helped shape her design sensibilities. Her label, Bodice, made its official entry into the country’s fashion map in 2010. The Spring/Summer collection was displayed as a part of the Lakme Fashion Week’s Gen-Next initiative.
Paradoxical, is perhaps, the best way to describe her work. Bodice’s line of structured women’s wear takes after men, while elements of the hermit make peace with that of the emperor. “The sadhu and the maharaja live in constant conflict within us. Why should you have to choose one when you can have both? That is why I used fluidity to represent renunciation and structure as a sign of ambition,” she said with reference to her Autumn/Winter 2013 collection. In many ways, the interplay of these two elements has come to represent what her label is all about.
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