How BMW, Mercedes & Audi Strategise
Audi
The second largest luxury car seller in the world and the third largest in India is nurturing some serious India ambitions. By 2015, Audi says it will be the largest luxury car seller in India as well as the world. The biggest weapon that Audi has vis-a-vis the other big two is that it is part of the bigger Volkswagen Group which has and is investing big sums on plant and infrastructure in India.
Indian Market
Unit Sales: 5,511
Top Selling Model: A4 and A6
Number of Models: 10
Cheapest Model: Audi (A4) at Rs 27.69 lakh
Most Expensive Model: Audi R8 Spyder at around Rs 1.5 crore
Reach: 15 dealers in 15 cities
Check the next slide for Audi's global impact.
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