No, it isn't the Hermes Birkin or even Louis Vuitton that's the world's most searched bag brand online. The most Googles/Binged/[inset your fav search engine name here] bag brand is actually Coach.
The American brand has been crowned top bag in a survey by Paris-based luxury executives' online community Luxury Society and international company Digital Luxury Group, in their World Luxury Index Handbags. Click here to check the 10 most searched bags
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