Gitanjali Gems opened IIJW 2012. They presented the ‘Beti' show from Envi and Nizam. While Envi is a collection of emerald jewellery, Nizam is a collection of traditional Indian jewellery styles such as Rose cut, Kundan, Meena and Victorian. It is one of the first jewellery brands that use traditional styles to certify that the diamonds used are natural in origin.
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