Photo Courtesy: ORRA
Presented during the engagement ceremony - or, in some cases, courtship - the tradition of exchanging wedding bands has gained momentum over recent years. Originally a European practice, the trend is now evident in several Indian communities. Rhea Nasta, jewellery designer and gemmologist, Rhea's Studio-Popley's Jewellery Design Workshop, elaborates, "In recent years, there has been a lot of western influence on the youth of India; they are the prospective buyers of wedding bands. Also, there has been an influx of modern designs and technology in jewellery, leading to fusion wear. This, too, has influenced consumer tastes in jewellery."
Echoing this point of view, Vijay Jain, CEO ORRA, adds, "While traditionally women have worn them, men have adapted to this trend very well. Year on year we witness a 25 per cent growth in the sale of rings."
Left: ORRA; Right: Pure Gold Jewellers
Unlike other wedding jewellery, which focuses on the bride, wedding bands are for the couple. So how does one ensure a style that is elegant yet suitable for both, men and women? Well, if the range of designs is any indication, then elegant and understated are the keywords. Jain states, "Men prefer classy, understated designs. Plain gold bands or ones set with small diamonds work well too." In fact, platinum bands are favoured by both, men and women. Nasta explains, "Platinum is a metal symbolic of everlasting love, and, today, many couples are opting for platinum love bands for its emotional value and also modern designs."
According to Jain, solitaire-studded rings are the first choice for women. He adds, "Diamonds and platinum come together beautifully in the ORRA Platinum Couples Collection (OPC) - a set of complementary 'his and her' rings. The OPC collection is designed in platinum - the purest, rarest and most precious metal, very much like true love itself. The rings are studded with Belgian diamonds. The interplay between satin and high gloss finish adds style to these rings." Nasta suggests that 'his and her' styles are created with the contemporary man and woman in mind. She explains, "Inspirations, innovations, technology and design play an important role in the creativity process. Consumer tastes, requirements and across-the-counter feedback are also researched in this process." The outcome is a versatile selection of patterns and designs. "Plain platinum bands in different shapes of metal like flat and concave with varied textures like smooth, satin and sand-blasted are appreciated. Depending on budgets these bands may be studded with diamonds of varying sizes. Engravings and pierced designs are selected by a niche segment, with personalised engravings preferred by select few."
So whether it's set in platinum or in gold, plain or sparkling with diamonds and other precious stones, weddings bands symbolise togetherness and shared promise. Find out your unique style to celebrate your story.
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