Printemps Celebrates Christmas with the House of Christian Dior

The dolls dressed in Dior

The grande dame department store Printemps has joined forces with fashion house Dior to create a magical Christmas display that features animated whimsical dolls and stunning couture gowns.

Until the start of January, Dior will have a pop-up store at Printemps that has been designed as an ode to the historic Dior couture salons on Avenue Montaigne. More than thirty creations inspired by the cruise collection will be available exclusively at Printemps along with a collection of holiday gifts that include perfume, shoes and iconic bags.

The Dior pop up store at Printemps

In addition, the fashion house will also be doing up the retailers' annual holiday windows. Dior has dressed 11 windows by creating stunning two-foot dolls, each wearing the brand's emblematic couture outfits. Taken from the brand's iconic archives, the miniature ensembles recreated by the couture ateliers, range from the first collection of 1947 with its famous Bar jacket to the most recent show by Raf Simons, the new creative director.

Dior snow globes 

In this unique retelling of the Dior story, the 74 puppets created by Jean-Claude Dehix, the most famous of puppet masters, who has been creating window displays for Paris department stores for over thirty years, are depicted going ice skating, strolling along Avenue Montaigne in front of the Dior couture house, getting into a balloon, passing before the Eiffel Tower and the Opéra Garnier and stopping before a music stand or a funfair. The completed windows were unveiled by the current face of Dior, Marion Cotillard.

Images Courtesy: Dior