The dapper President Barrack Obama has taken the style route to raise funds for his re-election campaign.
Fashion is big business that involves big price tags. With the U.S economy still reeling under the financial crunch, President Obama and the First Lady have devised a great business plan to raise funds for his re-election campaign. Michelle Obama is an ardent supporter of new designers and is a fashionista in her own right. She and the President recently launched their re-election campaign called 'Runway to Win' and found supporters in the likes of Vogue US editor and fashion doyen, Anna Wintour. Prominent celebrities and designers like Vera Wang, Marc Jacobs, Diane von Furstenberg, Jason Wu, Prabal Gurung, Narciso Rodriguez, Derek Lam, Beyonce and Tina Knowles, and more, have designed everything from, bags, t-shirts and even nail polish (in the colours of the American flag, all emblazoned with the campaign logo. Michelle Obama is often seen sporting the creations by these very names. Guess it is a mutual admiration club at work here.
The items are available for sale on the campaigns official website store. The launch event and the items themselves have however received a lot of backlash--the fundraiser event for blowing up big bucks on a re-election campaign even as many Americans remain unemployed, and the products for being well, boring. Many fashion websites have thrashed the collection as being overpriced and unimaginative if not completely yawn-inducing, despite the designer tag.
With the Indian elections also around the corner, maybe our politicos who have been trying very hard to spruce up their public image by donning designer khadi threads, can seek some inspiration and mix fashion and politics in an innovative way.
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