The benefits of returning to what the earth provides have been proven, and now, both men and women flock to a few pioneering brands that have managed to harness the power of nature.
The science of Ayurveda
Brands like Forest Essentials believe in the power of Ayurveda and give importance to the technique of production along with the ingredients used. The Eternal Youth Formula Date and Litchi uses a 17th century formulation which is prepared according to Vedic shastras. The cream is mixed by hand while chanting specific mantras. This product is meant to increase the skin's elasticity and renew its glow.
Organic produce is grown without the use of pesticides or any sort of genetic modification to hurry the natural process. And using this produce to create beauty products in a natural way is what organic beauty brands aim to do. As a company, The Body Shop believes that its products are 'inspired by nature'. The Nutriganics line launched in 2010 is a certified organic skincare line, developed combining the forces of science and nature. The Nutriganics Drops of Youth is an organic alternative to all the different age-defying potions available today. Ninety eight per cent of the ingredients used in this revolutionary product come from nature, so that you can fight the signs of ageing, naturally.
Derived from Sanskrit, nyassa means to 'to heal through touch by chanting mantras'. The idea behind Nyassa was to create beautiful, natural products that showcase the different fragrances found in nature, which are mild and beneficial to the skin. The brand's World Luxury Collection includes an array of different natural oils, sourced from all over the world, which benefit the skin even as they smell sumptuous.
Lush is another excellent choice when it comes to natural skincare and beauty products. It believes in complete transparency, which is evident with the extensive ingredients' list printed on the outer label, along with the name of the Lush employee who packaged that particular product. Every product is handmade - fruit juice is collected, fresh soaps are moulded and cut by hand, and bottles are filled and labelled by hand. One of its best products is the Therapy Massage Bar with lavender and neroli oils, cocoa and shea butter, which helps in moisturising your skin and uplifting your mood through aromatherapy.
Benefits of organic products
- Organic ingredients are natural and derived from plants, which makes them easier for the skin to absorb.
- Organic products are made with pure, natural, plant-based ingredients and are free of harmful chemicals, so the possibility of allergic reactions is very low.
- Organic products are biodegradable and hence eco-friendly.
Photo Courtesy: The Body Shop, Lush, Nyassa, Forest Essentials
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