• Follow Us: 

Trending :   Weddings      Travel      Celebs      Wines  

LOGIN / SIGNUP / 

Prada Spotlights Miu Miu by Multiplying Stores

  By KARISHMA ROYE   Mar 25th 2013 at 6:00AM Style RATED

Prada Spotlights Miu Miu by Multiplying Stores
Prada has planned an expansion to 250 Miu Miu stores worldwide by 2018.
Images Courtesy: Reuters, Miu Miu 

 

Every brand reassess their strategy come March, and Prada’s move to expand the number of stores under the parent brand and label Miu Miu seems to have come at just the right time.

 

While the label retails at multi-brand stores world over, it is their standalones that give them better earnings (no revenue sharing), says Dow Jones.

 

With increased visibility and higher revenues in mind, Prada’s five-year-plan is to multiply its stores from 61 to 150 (in the US alone); Women take note!

 

And considering their label Miu Miu raked in 17 per cent of their total earnings in the year that was (second only to the parent label), Prada intends to double the number of Miu Miu stores world over—to be done within the next five years as well.

 

From 126 to 250, this aggressive strategy is also aimed at generating brand awareness for Miu Miu, independent of its association with Prada

POST A COMMENT

To post this comment you must log in.

Log In/Connect with: Facebook Indiatimes Network