Penelope & Monica Cruz Design Bags for Loewe
Penelope Cruz, the face of Loewe bags, is now playing designer for the brand along with sister Monica Cruz and the creative director, Stuart Vevers.
Talking about the collaboration with Lower, and her sister, Penelope tells WWD that she and Monica usually like the same things, even choosing the same materials and colours at separately held design meetings. The sister act has culminated into the Cruz collection.
While a crossbody bag with pockets on the outside is the showstopper, the line also consists of zip pouches and coin purses. A ‘Spanish’ element promises to be omnipresent in each of them.
Cruz bags are expected to make a worldwide debut on November 1. Meanwhile, take a look Loewe’s fall campaign. The stunning images, shot by Mert Alas and Marcus Piggott, feature Penelope on the rooftop of Casino de Madrid.
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