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Paul& Shark Brings its Womenswear Collection to India

  By TEAM LUXE   Apr 2nd 2013 at 12:02PM Style RATED

 

Paul & Shark womens collection
Paul & Shark's SS13 women's collection

Paul & Shark is debuting its women's collection in India. The luxury sportswear band has just brought its Spring/Summer 2013 collection to its flagship store at Delhi's DLF Emporio Mall in end-March, which this year, is inspired by the marine world.

Paul&Shark subscribes to the 'Made in Italy' philosophy; the factory is located in Varese, a posh town near Milan where the man behind the brand Andrea Dini grew up. He took over as head of Paul&Shark's parent company Dama from his father seven years ago and has since establish the activewear brand - and 2000 stores across the world.

Dini says the brand introduced the womenswear line recently "because we think that there is an interesting growth in the number of female consumers in the luxury segment."
This, coupled with the Indian market's huge growth prospects, especially in the luxury segment, prompted the brand to bring its activewear line to Indian women.

The Women's Collection

"The Paul&Shark woman is an active woman who loves experimenting and matching different fabrics and materials, combining classics and technical items in an original sports-fashionable style," Dini says of the collection.

Paul&Shark Womens collection
Paul & Shark's SS13 women's collection


This year, the focus is on prints on collars, dresses and pants as well as unusual detailing (dresses come with flared skirts fastened with grosgrain ribbons passing through metal rings) and bling by Swarovski on jeans. Staples like kaftans, colourful baggy shirts and lightweight, linen jerseys with batwing sleeves are also part of the Paul&Shark women's collection.

 

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