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Angelina Jolie, Shah Rukh's Eyewear Brand Comes to India

  By TNN   May 14th 2012 at 6:00AM Watches RATED

 


Eyewear from Tom Davies

Here's your chance to look at the world through the same frames as Angelina Jolie and Matthew Bellamy or, closer home, Shah Rukh Khan and Sushmita Sen. Tom Davies or TD - the designer eyewear that is sported by many celebrities all over the world - has arrived in Kolkata and will be available at a city-based optical store.

The TD Vision

'TD' spectacles and sunglasses are all made-to-order and it is this bespoke attribute that makes them so exclusive. Spectacle frames cost a minimum of Rs 25,000 and sunglasses, obviously more. All frames are handcrafted with titanium and Japanese cotton acetate. And if the customer expresses desire, even Indian buffalo horns can be put to use. The frames are occasionally embellished with gold or diamond leaf. What's more, a customer's name is engraved discreetly on the inside of the frame's arms.

"How big or successful is my business varies from place to place. It is very important for me to work with the right kind of partner. Also, I think this price point is acceptable to the Indian people as they have already resorted to brands like Prada and Armani," Tom Davies said in a Times of India report.

angelina jolie shah rukhs eyewear brand comes to india
(L-R) Angelina Jolie, Tom Davies

Although the business elites and the silver-screen celebrities have been using the brand since long but Davies always wanted to expand his business to India. It is hard to import frames and shades in bulk and that was the precise reason of tying up with the city-based optical which will be the sole store in India who will stock TD brand, said Davies.

Davies, who himself designs 40 frames a month, has tied up with 1,200 optical stores worldwide spreading across 24 countries. "I am careful about my business partners. I am not in a hurry." Out of these 1,200 partners, 800 are doing good business while 400 are just pulling through.

Davies is now eyeing markets in China, Korea and Japan. He has his studio and designing hub in London and another studio in Chicago, while the workshop is in China. "I hope to have my own shop in London in 4 to 5 years," Davies said with a smile on his face.

Author: Aparajita Gupta

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