Singapore Airlines' business class section
Singapore Airlines has roped in two world-renowned design firms - BMW Group subsidiary DesignworksUSA, and UK and Singapore-based James Park Associates (JPA) to develop the next generation of in-flight cabin products that are calendared to debut will in the second half of 2013.
Revamped seats and cabin interiors and the latest generation of in-flight entertainment will be introduced progressively. The revamp will begin with the new Boeing 777-300ERs, followed by the Airbus A350s and the Boeing 787s.
What to Expect
An inflight suite
DesignworksUSA is helping to enhance the first class seat and cabin environment for new B777-300ERs. From studios in Los Angeles, Singapore, Munich and Shanghai, work is currently underway. They're working on cabin ambience, seats that will feature more privacy and personal stowage space, and improved seating comfort.
On the other hand, James Park Associates is working on a new generation business class seat. It promises to offer improved comfort in both seating and sleeping positions, and more stowage space. These guys have been working from studios in Singapore and the UK.
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