Fashion designer Ritu Kumar's sub brand, Label Ritu Kumar, has taken it upon itself to showcase India's edgy urban design-space through TEN, a photographic art exhibit of self-portraits by artist Prarthna Singh.
In alliance with vodka-maker Grey Goose, and spearheaded by Label's creative director, Amrish Kumar, these associations are an open platform where the design house will provide a structure on which the artists will present their vision.
So starting off a series of such associations, TEN is a depiction of the Indian woman by artist Prarthna Singh. Prarthna is a fine art photographer who draws inspiration from the contrasts of a society in constant transition.
She has contributed to the editorial pages of Vogue, Elle, Marie Claire and CNN. She graduated from the Rhode Island School of Design in 2006 where she got her BFA in photography. After this she worked in New York, before returning to India.
Prarthna is heavily influenced by India and her photographs attempt to display the soul of modern Indian women. The result is seductive and brutal at the same time.
More That Just a Picture
These photographs have intense meanings. They are an ode to the different faces of the Indian woman, where the outward appearance reflects an inner world and a way of life. That life may be lived by very different personalities and selves, whether it's the girl who takes the metro to work every day, the overseas-educated daddy's little girl, or the fiery social activist.
She could be a businesswoman during the day but easily transforms into her hippie-chic self over drinks with friends in the evening. What fascinates her is that all these different women coexist as friends, rivals, neighbours, strangers on a train and sometimes even as the same person.
A picture tells a thousand words? We're sure of that now.
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