Raseel Gujaral of Casa Paradox unveiled her newest graphic art project in Delhi over the weekend. The interiors expert and her husband Naveen Ansal hosted a preview for her Illustratti 'Art by the Meter' project.
Meshing Indian and western elements, Gujral has created pop coloured canvases that can stretch to fit a buyer's tastes, and a younger buyer at that. She says, " [It] brings graphic art to the fore in the form of customisation possibly by dimension, right from one square foot canvas and beyond to eclectic prints on walls, furniture and other mediums which makes it accessible and affordable to a wide young audience."
Crediting her father, and her years growing up as the inspiration behind this Illustratti project, Gujral says that this is a novel approach for her. "Illustratti has just been born," she says and adds, "With the environment that I grew up in, and my father's (Satish Gujral) influence, I have always been attracted to art and graphics. And I have used it in interiors, soft furnishing etc. It is only a natural progression when I bring it to canvas. I have always been very attracted to language and the mood it can create.
Riders on the Storm
A word can change how you perceive something and give it an identity. I create a graphic, and naming it gives it a personality. In this case, it would be a tongue-in-cheek flavor to name the pieces after song lyrics and the mood that the work provokes. I don't take very long to think about it. Take for example the graphic titled 'Riders on the Storm' (see pic)! The collection rides on anonymity and intrigue."
Icuras You're So Vain
The collection will be showcased at The Gallery on MG (MG 13, New Delhi) from January 7- 12 and thereafter at the Casa Paradox Boutique at The Gallery on MG and at DLF Emporio. Graphic art on canvas is Rs 15,000 onwards; and Rs 50,000 onwards, for the furniture range.
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