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Pune is Star(ck) Struck

  By CHELNA KHATAU   Oct 23rd 2010 at 5:45PM Lifestyle RATED

A Copenhagen dining room


What with builders working hard to change India’s skylines with luxury apartment blocks, buyers are spoilt for choice. And one of those swanky living choices that we have our eye on is the Yoo Pune project by French master of interiors and design, Philippe Starck.

Yoo - begun by Starck and British property mogul John Hitchcox ("the Miuccia Prada of the property industry") in 1999 - has tied up with Panchshil Realty to give Pune’s residents an “innovative” residential project, Yoo Pune.

Talking about Yoo’s design sensibilities, Starck says, “We began… dreaming up a sort of utopia where all of our friends could harmoniously co-exist; and we created yoo, literally because it’s all about you. The idea was simple, to create four unique styles – Culture, Classic, Nature and Minimal so we could help you to choose what best suited your personality.”

 

 


(L-R) A Boston study; a Yoo by Philippe Starck living area

 

Yoo Pune at the Koregaon Park Annexe, is set to launch in December 2010. Threatening to change India’s attitude towards living environments with its sophisticated, contemporary designs, Yoo Pune is a six tower project set among 17 acres of landscaped property and will offer luxurious amenities, including a Six Senses Spa, says the press release.

Though this is Yoo’s first Indian project, the interiors company is involved in the development of more than 10,000 apartments in 27 different countries. And their roster of designers includes some pretty impressive names -  there's Dutch designer Marcel Wanders, British designer Kelly Hoppen and Rolling Stone frontman Mick Jagger's daughter Jade.Word on the street is, Yoo is headed to Mumbai too.

 

Images: Yoo

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