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Pick of the Week: Designer Cans

  By   Feb 19th 2013 at 3:19PM Lifestyle RATED

Pick of the Week: Designer Cans
Image Courtesy: Diet Coke

 

What We Like: Diet Coke by Marc Jacobs

 

Why We Like It: We’ve been keenly watching the cyber space for Diet Coke’s next move after their incredibly hilarious AV campaign—Marc Jacobs’ Photo Booth Break.

 

Continuing their sparkling 30 year celebrations, we are much delighted with the limited edition cans that have been released by the company.

 

Also See: Marc Jacobs Strips for Diet Coke’s 30th

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Designed by Jacobs himself (eh, cause that’s what creative directors do!), three variations of the Diet Coke cans are being rolled out, each one representing the woman from a different decade.

 

A welcome change from the self-indulgent designer lines, the designer sticks to his strengths, representing the 80s woman in a top hat and pant-suit, the 90s chica in fuchsia couture complete with stilettos, and the 2000 diva in some androgynous monochrome stripes.

 

The cans are already available in Europe and the brand will be extending the limited edition to Diet Coke bottles as well.

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