Marc Jacobs Strips for Diet Coke’s 30th

Marc Jacobs for Diet Coke. Image Courtesy: Marc Jacobs Intl

Who knew Marc Jacobs could do sexy? The proof is in the photoshoot and ad campaign that Diet Coke has released to celebrate its 30th anniversary, in collaboration with the fashion mogul.

On board as creative director, Marc Jacobs will design a series of designer cans and bottles for the company, which will hit stores later this month.

But indubitably the meatiest part of the campaign would have to be a 56-second ad, where three women are seen waiting in anticipation for a man in a photobooth, after fawning over his sexy pin-up shots.

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Enter a very shirtless, skirt-on (yes, he’s wearing a skirt) Marc Jacobs, sliding a diet coke across his sweaty forehead, reminding you that hot women at a car wash aren’t the only ones who can play that card. Well, we’re glad it was Jacobs and not Karl Lagerfeld or Jean Paul Gaultier (also ex creative directors) that dared to bare all.

Either way, definitely a reason to celebrate as Marc Jacobs brings sexy back and Diet Coke toasts to its 30th Anniversary.

Here’s the video you don’t want to miss: