New on the market of limited edition spirits is Johnnie Walker’s Vodafone McLaren Mercedes Edition. Packed with brand power that name, the latest launch is suited to the tastes of popular British Formula One driver, Jenson Button.
After closely sizing up the flavours and notes preferred by Button, master blender Jim Beveridge has finally released the Vodafone McLaren Mercedes Edition.
The F1 vibe’s been further infused in the packaging, what with a unique collector’s bottom made from carbon fibre, suede and aluminium (doesn’t get more F1, does it?)
Priced at £30,000 a bottle, you have but only 24 chances to get a hand on this limited to 25 edition—one’s booked for Mr Button of course.
But should you be so lucky as to get your own Johnnie Walker Vodafone McLaren Mercedes Edition, some uber cool celebrity treatment is in the offing—think attending behind-the-scenes events at an F1 race of your choice. At hand to pamper and look after you for this promotional ‘Step Inside The Circuit' experience, will be reps from McLaren, Mercedes and Johnnie Walker. Could you really ask for more?
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