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To show its appreciation and commitment to preserving the environment, Swiss watchmaker Jaeger-LeCoultre has installed ten bee hives at the entrance of its watchmaking house, the Grande Maison.
The brand has decided to turn the honey into a souvenir from the Vallée de Joux, where the maison is based. So if you too visit the manufacturing unit, you too can taste the ‘Honey from the Manufacture Jaeger-LeCoultre’.
Jaeger-LeCoultre has also hired a professional bee keeper to keep things in order. We never expected this watch maker to start producing honey, but we’re pleasantly surprised.
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