Hirohiko’s Comic Strip Tells the Gucci Tale at Boutiques World Over

Hirohiko Araki's comic strip artwork for Gucci. Images courtesy: ©Lucky Land Communications - Shueisha

As of Jan 3, 2013, 70 Gucci boutiques from around the world have been proudly displaying an artistic window installation created by well-known Japanese artist, Hirohiko Araki.

In collaboration with Gucci’s creative director Frida Giannini, Araki has designed an interesting comic strip that tells the story of the fictional character, Jolyne Cujoh.

Aptly titled ‘Jolyne, Fly High with Gucci’, much thought has been put in to the story of this supposed student who inherits a gripping Gucci keepsake from her mother, one that prompts her to embark on a journey that transcends time.

Where is Gucci reflected in all this? Well the comic strip heavily draws upon Frida’s 2013 cruise collection for inspiration, working it’s colour palette and graphic undertones into the artwork of the strip. From the iconic flora pattern to some signature pieces from the collection, Araki subtly and tastefully fuses all that is Gucci into his story telling.

The window installation we imagine is quite a unique sight—one not worth a miss, so catch it before they pull it down, you only have until mid-Feb.

In India the installation is up for viewing at DLF Emporio in Vasant Kunj, New Delhi.