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5 Star Hotels Bank on the Big Fat Indian Wedding

  By   Oct 1st 2013 at 12:03PM Lifestyle RATED

5 Star Hotels Bank on the Big Fat Indian Wedding
The Leela Palace, Delhi

 

At a 5-star hotel in the National Capital Region (NCR), a wedding celebration is being planned with all the lavish attention to detail that's typical of such events. From arrangements for the mehendi ceremony to aiming for the perfect designer trousseau to finalising what wedding planners call a multi-cuisine menu—there's plenty to do. But all of that effort at this 5-star hotel was for a wedding that wasn't going to happen.

 

There's, though, an excellent reason why an upscale hotel will plan and organise a fake wedding—to perfect its act when the real one comes along. And plenty of real ones are coming along.

 

Weddings have become 5-star hotels' big earner at a time occupancy rates are down sharply, and as are room tariffs. Occupancy has fallen to a decadal low of just under 60%, and average room rents at 5-stars are down to just over Rs 6,000, a six-year low, industry data shows.

 

The rehearsal wedding was happening at Taj Vivanta, Surajkund, NCR. The Taj group of hotels has conducted a 10-city survey to better understand, its executives say, what prospective clients want when they plan a hotel wedding.

 

Nuptials Are Recession Proof

Plenty of other 5-stars are in this game now. JW Marriott in Mumbai, which hosts up to 200 weddings a year, has set up a wedding studio and Leela, Chennai even sends its chefs to the hometowns of brides and grooms to master local cuisines. 

 

Lavish weddings are recession-proof, say hoteliers. "The wedding segment in totality is not affected by external economic factors and is impervious to fluctuating trends in the tourism sector," says Vivek Sharma, GM of a Hilton hotel.

 

Source: Economic Times; Author: Divya Sathyanarayanan & Vijaya Rathore

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