Young, Non-Urban Own Super Luxury Cars
Maserati GranCabrio Sport convertible. Image courtesy: Reuters
We're aware of the biggies who have some super luxe drives in their garages, but this shouldn't come as a shocker - knowing that there are quite a number of not-so-popular luxury car enthusiasts too. Young, non-urban, super rich and anonymous - that's the profile of the typical customer buying luxury and super luxury cars that start at Rs 1.5 crore up to Rs 20 crore.
It's not only the well-heeled city slickers from business families and Bollywood but rubber traders, marble traders, jewellery exporters, distillers and foundry owners from smaller cities and towns like Raipur, Kannur and Kolhapur who are lapping up Aston Martins, Bugattis, Maseratis, Ferraris and Koenigseggs.
About 300 super luxury cars were sold last year, and that number is expected to double in the current year as more marquee car brands debut in the Indian market, an Economic Times report stated. The latest addition to that list is Pagani Zonda, a high-end niche Italian sports car with a mid-engine layout (the engine is placed between the rear and front axles) that will soon be available in the country.
A lot of super sports cars are being bought outside the metros, mainly because of the prosperity that resides in such pockets. In Kerala, for instance, rubber traders are riding a boom in rubber prices, which have spurted by 75 per cent in the past year.
In Surat, it's the diamond traders who are eyeing the Aston Martins and Bugattis. Diamond merchants have brought more than 30 cars worth more than Rs 1 crore each in a year.
In Kolhapur, farmers are buying luxury cars that would be in the Rs 50-60 lakh range.
Age is No Bar
The luxury car market has seen a dynamic shift with younger customers getting into the ownership bracket. The average age of these customers has come down to 33-34 years.
According to reports, in November 2010, a group comprising industrialists, builders and doctors among others collectively booked about 101 BMWs in Aurangabad.