Starwood Hotels to own 100 hotels in India by 2015
Treasure Trove Restaurant, Le Meridien, Kochi. Image via Starwood Hotels
Starwood Hotels and Resorts Worldwide which signs up a property a week on an average, has a go-getting target of 100 hotels by 2015 in India. It already has 34 operational properties and nine more (including Sheraton, Aloft, Four Points, Le Meridien) are set to open this year.
Hoyt Harper, senior vice president of brand management in Sheraton Hotels and Resorts, told the Times of India, "When I look at India, Sheraton will help us build a base and create opportunities to grow Four Points by Sheraton and Aloft brands. We are getting ready to open W in India by 2013. We have 34 properties as we speak and we are on target to achieve 50 properties by 2012. We have planned to have 100 hotels, either under development, in operation or contracted by 2015."
While the only thing common between India and China is their population, yet Starwood has a robust pipeline with 150 hotels in China and only 50 in India by 2012. But Harper says the biggest advantage in India is its English speaking population.
While some Starwood brands will come to India with the existing partners, a few will be in the form of partnership with other developers. Also, Starwood plans to bring six of its nine hotel brands here. Starwood is also finding it lucrative to go to tier II and lesser known places basically from the hospitality point of view.
A while back Starwood announced the signing of the first W in India - W Mumbai - which is scheduled to open in 2015. Under a management contract with Jaguar Buildcon, the W Mumbai will be part of the landmark Namaste Tower. Designed by WS Atkins, check out the Namaste Tower here.
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