Lamborghini to Roll out an 'Everyday' Model

Italian car maker Lamborghini is considering adding an 'everyday' model to its line-up, its chief executive Stephan Winkelmann said at the Reuters Global Luxury and Fashion Summit. Lamborghini, whose sleek cars bear the charging bull logo, sees the luxury super sportscar market returning to the record levels seen in 2007 by 2013-14, Winkelmann said. Strong demand from emerging regions such as China and Russia is boosting sales of high-end models.
 
Referring to plans for a third model, Winkelmann said: "We are going to have a third model. It has to be an everyday car. We want to have a car which is able to be used on a daily basis."

Lamborghini, which competes with fellow Italian brand Ferrari, has not yet decided which segment the car will belong to, he said, adding that once that decision was made, the group would need about four years to get the car on the road.

The group does not plan to work with a partner on the new model, Winkelmann said, but he added: "We will use synergies where possible within the (Volkswagen) group." Winkelmann said Lamborghini could sell around 1,500 cars this year, compared with 1,302 in 2010.

Source: Reuters