Is Daimler Axing The Maybach?
Image courtesy: Reuters
The Maybach hardly made it's way to India, and is already on its way out of the global market. From luxury car brand Daimler, the car sales didn't meet targets.
So here's the story. Daimler came up with Maybach to beat Rolls Royce and Bentley. And things didn't go as planned. It had intended to sell 1,000 Maybachs a year at more than 300,000 euros (approx $400,000 or Rs 2 crore) each, but fell well short of that by selling not more than 200 Maybachs a year.
After a 10-year struggle they decided to axe the car. Apparently Daimler has invested more than 1 billion euros in the Maybach brand.
They also came out with a special edition diamond encrusted Maybach.
According to reports, Mercedes-Benz will continue production of the Maybach 57 and 62 in 2012 based on the fifth generation S-Class. But come 2013 and both Maybach variants will cease to exist and the new S-Class with six different models will take over. It is likely that the new S-Class will offer a variant or more along the lines of the Maybach.
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