Italian brands Gucci and Fiat collaborated to create the 500 by Gucci car. Now they've come up with a collection of five short films starring the car as seen through the eyes of some of the most creative guys in the world today.
Gucci's creative director Frida Giannini and Fiat invited Jefferson Hack, editor-in-chief of Dazed & Confused, Chris Sweeney, film director for NOWNESS, Olivier Zahm, editor in chief of Purple Fashion magazine, Franca Sozzani, editor in chief of Vogue Italy, and film director Alexi Tan to produce short films with the Fiat 500 by Gucci as the inspiration.
What's interesting is the exclusivity of the 500 by Gucci - attention to detail. The convertible version is available in two colours: white with matte chrome and glossy black with shiny chrome.
Of the five films we liked Assembly line by Chris Sweeney. The film fuses two power houses of Italian design with a playful twist that brings the 500 to life in a completely unexpected way.
Check it out here:
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