In Conversation with Lord Wedgwood at Mondo Casa
Lord Wedgwood is the direct descendent of Josiah Wedgwood I, the 18th century father of English pottery.
Fine china brand Wedgwood has been selling to Indians for many years, where people have made purchases online, placed special orders, or taken their pick while travelling. Now, Wedgwood has established a local foothold, retailing for the first time exclusively at Mumbai’s Mondo Casa
Wedgwood dinner and crystalware in India…
…will not be India specific, that’s our conscious decision. Our approach wasn’t to tailor make a country-specific collection because we’re a global brand and we want our customers to have access to the same Wedgwood products, no matter where they go. It’s kind of like a standardising policy. Even our price points in India are in sync with our price strategies world over—barring taxes of course.
Wedgwood’s prestigious collaborations that would retail in India include…
…designers Vera Wang and Jasper Conran, and years ago, back in around 1766, we had partnered with (English porcelain company) Bentley when business was booming. This gave rise to the Wedgwood & Bentley Collection, it is our most premium range and will also be retailing at Mondo Casa.
Why partner with Mondo Casa?
They are a very forward-looking organisation, and fit into our virtual ethos, and they understand our commitment to quality, distinctive design and craftsmanship. So when we were looking for a local partner we had to ensure that they understood our brand and our values, just as well as they understood the local market. Mondo Casa will also act as our base for the hospitality sector (restaurants, hotels, commercial purchases) inquiries.
Vera Wang for Wedgwood
What prompted the India advent?
Mondo Casa helped us realise that this is an opportune time to move in to the Indian market. The luxury industry in India is booming, and Indians as people love to entertain. So we inferred that we’d greatly benefit from having a local presence where people could actually come and see the products for themselves.
The way forward…
… It’s like building blocks, so while we’ve got our foot through the door with Mondo Casa, we will be working on establishing ourselves here in Mumbai, and then move on to expand our network, possibly next in New Delhi. We’re also considering a recce to Darjeeling for an upcoming venture, which involves Wedgwood developing our very own tea.
The highlight of your career…
…I’ve been in this 40 year crusade to uphold the Wedgwood name globally, and through my working life, what’s influenced me the most was my first ever visit to the factory. Meeting the workers who have spent a lifetime in the Wedgwood organistation, I realised that we are such an integral part of their lives, almost of their heritage too. That’s when I knew that I had something special in my hands.
Jasper Conran for Wedgwood
Are you considering collaborations with Indian designers?
Yes, most certainly, but all in due time. And who knows, maybe that would give way to the first country-specific line we launch in your country.
An eternal collection at Wedgwood…
…In terms of actual design, the continual mode of inspiration with numerous variants would have to be the Butterfly Bloom by Wedgwood. But as a collection, Cornucopia to me is truly eternal. It features elements of classical design combined with contemporary styling, which will always appeal to people. It’s almost a classic credit to its understated elegance. Cornucopia is interestingly also the best seller in this market.
Your personal favourite from the line would be?
I entertain a lot, and for me, it’s Wedgwood’s Anthemion Blue all the way. It’s a hand decorated in-house Wedgwood design.
Wedgwood is retailing at Mondo Casa, Raghuvanshi Mills Compound, Lower Parel, Mumbai.
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