Italian couturier Valentino Garavani and his business partner Giancarlo Giammetti have come together to create what is being called the first virtual fashion museum of its kind. Equipped with 3D technology the Valentino Garavani Virtual Museum focuses on 50 years of the fashion house.
The unveiling yesterday saw guest speaker Franca Sozzani, Editor-in-Chief of Italian Vogue, actor Hugh Jackman and host Anne Hathaway at the Museum of Modern Art in New York.
And designed to look just like a wing at the MoMA, it features airy spaces, white walls, and several rooms showcasing all things Valentino. There even appear to be skylights revealing a bright blue sky and clouds.
What to Expect
Giving you a sense of a real museum, it showcases more than 300 dresses worn by celebrities such as Julia Roberts and Sophia Lauren. The outfits are accompanied with anecdotes, red carpet images and illustrations as well as advertising campaigns and editorials. The dresses can be viewed up close, and from a 360 degree perspective and there even exists a media library filled with images and fashion show videos.
With unparalled access, free downloads and no crowds, the Valentino museum, if real, would cover over 107, 500 square feet.
The museum has been unveiled and is available for download at Valentino-Garavani-Archives.org.
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