Lancome has roped in Hollywood actress Julia Roberts - who has been the brand's global ambassador since 2009 - to be the face of it's new fragrance La Vie Est Belle.
The campaign has been directed by Tarsem Singh of Indian origin, who has also been associated with movies like Immortals and Mirror, Mirror.
Set in a party in Hollywood, California, the video has an eyeful of glitter and glam. Portraying all the guests bound by strings of diamonds, the film progresses with Julia breaking the gleaming chains and eventually unveiling La Vie Est Belle.
Video via Lancome
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