Jessica Alba is the New Face of Piaget

Jessica Alba. Image courtesy: Piaget

Swiss luxury jewellery and watch brand Piaget has tapped Sin City star Jessica Alba to be ambassador for its new Possession jewellery collection. Alba, who recently stepped up her style game by starring in a Vogue Italia fashion spread, has stepped into former ambassador Sienna Miller’s shoes. Miller’s last outing for Piaget was at Piaget’s 20th anniversary, where she modelled the Possession Collection as well.

For its ad campaign starring Alba, Piaget has commissioned Patrick Demarchelier, a top international glamour photographer, celebrity stylist Brad Goreski, makeup artist Lauren Andersen and hair stylist, Renato Campora to create six stunning looks. The ads were released on Facebook in April.

The Fantastic Four star states in a behind-the-scenes video that she likes the "chic and simple" design of the jewellery as well as the idea of layering the gold, silver, and rose gold pieces on top of each other.

Behind the scenes with Jessica Alba: