They're young, hot and Asian. Just two years ago fashion designers Alexander Wang, Jason Wu and Richard Chai were honoured with CFDA awards - the Oscars of fashion. The recognition signalled a shift in the American fashion industry. Mickey Boardman of Paper Magazine explains "Those three are the ones that are the big new names that are the new Michael Kors, the new Marc Jacobs, and the new Calvin Kleins."
Twenty-nine-year-old Wu shot to fame in 2009 as the world saw US First Lady Michelle Obama dance in his dreamy white gown at the inaugural ball.
Richard Chai, a New York native, says he had the blessings of his Korean parents to tackle the tough fashion industry.
All three designers were championed early on by Vogue's Anna Wintour. And now they hope to inspire others.
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