Jaeger LeCoultre's New Concept Boutique in Beijing

Park Life, Beijing is not only at the frontier of luxury shopping centres in Beijing, but also in China as a whole. Capitalising on the same, Swiss watchmaker Jaeger LeCoultre inaugurated a new concept boutique, which also happens to be the first of its kind in China, at Park Life.

The boutique has been designed with utmost care, and is synonymous with many characteristics reflected by the brand. The use of fresh yellow linings against a brown theme, imparts a very warm and welcoming effect. This is symbolic of the simplicity and elegance that the brand is associated with. The wooden arches adorning the interiors convey Jaeger LeCoultre's idea of blending integrity and softness. The dome structure, which also happens to be the most impressive feature of the boutique, symbolises the creativity and craftsmanship the brand is most proud of.

A unique feature of the boutique is the VIP Watch Appreciation Lounge. This lounge is instrumental in linking the brand's customers to its legacy. The boutique also houses the brand's latest watchmaking creations - Duomètre Sphérotourbillon and Gyrotourbillon I.

Mr. Jérôme Lambert, CEO of Jaeger-LeCoultre commented, "China is one of the most important markets for Jaeger-LeCoultre. We opened our first boutique in China in 2001. Over the past 11 years, we continued to explore, innovate and bring amazement to watch fans and collectors in China. The inauguration of the Park Life boutique demonstrates our commitment to increase Jaeger-LeCoultre's visibility around China and to reciprocate the support that our customers have given us."