Fashion films have become quite the 'thing' lately with all the designer labels, and 2011 has seen dozens of them. While Dior has been producing them for a while, celebrity stylist Pernia Qureshi too has conceptualised India's first fashion film. Here are the best fashion films of 2011.
L.A.DY Dior: This new film featuring French actress, Marion Cotillard, is a funny, tongue firmly-in-cheek shoot for Dior's sexy bags. Called L.A.dy Dior, the film is shot John Cameron Mitchell and inspired by a 1973 short film made by the celebrated American photographer Richard Avedon.
After Hours: India's first fashion film styled and conceptualised by Pernia Qureshi. It has been directed by Karan Boolani, while hair and makeup was by Angelina Joseph and photographs by Joseph Radhik. The clothing used to style the film is a diverse mix of vintage Tarun Tahiliani, Marc Jacobs, something from Atsu, Miu Miu and even Zara.
Dolce & Gabbana's The One: One racy video we came across was that of Dolce & Gabbana's fragrance called The One, directed by Jean-Baptiste Mondino. Starring Scarlett Johansson, it is subtly provocative and has a hint of sensuous femininity too. Among a host of interesting comments, Johansson dressed in lace, says, "I do all of my own stunts, even the love making."
Lanvin: Lanvin got fashion photographer Steven Meisel to shoot a stylish film to Pitbull's I Know You Want Me. Supermodels Karen Elson and Raquel Zimmermann, and two unidentified male models shake, and wiggle their hips and wave their arms to the beat in Lanvin apparel. Alber Elbaz, Lanvin's head designer makes his appearance at the end of the video.
Versace for H&M: The film starts off in a bold structural gold architecture, something like an antique Italian houses, starring models Lindsey Wixson and Daphne Groeneveld. Dressed in the latest Versace for H&M collection, the house contains a maze and endless corridors with Versace's Greek symbolic scripts. Donatella Versace, appearing to be the puppet master of this house of couture, shows up at the end with her stylish attitude saying, "My house, my rules, my pleasure".
Powder Room: This is the first of The Miu Miu Women's Tales, a series of short movies by international female filmmakers that explore their fantasies about the brand. Set in London's Claridge's Hotel, the short film explores the feminine rituals in the powder room.
The first clip is shot by Hollywood actor/director Zoe Cassavetes. It features models Audrey Marnay, Line Gost, Caroline de Maigret, and Sophie Vlaming. There is a heavy focus on all the girls' very sexy Miu Miu shoes - colourful shoeties and sparkly black heels.
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