[Video]: And The World Stood Still with the new Rolls-Royce Wraith
True to the terms ‘an imperceptible force’ or an ‘otherworldly entity’, both derivatives of the word Wraith, Rolls-Royce now has another feather in its cap, courtesy the Gold Award for the launch film of its latest car.
The gong was presented to Rolls-Royce during the 26th International Visual Communications Association (IVCA) Awards, and deservedly so, considering that much like the most technologically advanced drive from the British marquee, the film also uses high-tech effects such as a Timeslice (frozen time) sequence, which was created using as many as 100 cameras.
Supported by the longest purpose-built SLR camera rig in Europe, an award-winning film director, 36 computers, 1.5 km of cables and one prototype Rolls Royce Wraith, the film entitled ‘And the World Stood Still’, is a testament to the magnificent end-result of the most powerful Rolls-Royce to hit the streets yet.
The film was shot in a secret hideout near Barcelona to help create an eerie yet intriguing vibe to complement the aura of the Wraith. A shadowy force moves through the forest with only the headlights indicating the incoming of a formidable beast. As the famed Spirit of Ecstasy leads the way before going up in smoke, you find yourself to deep under the spell of this Rolls-Royce drive.
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