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Rolls Royce Launches Alpine Trial Centenary Collection

  By KARISHMA RAJANI   Apr 25th 2013 at 1:00PM Cars & Jets RATED


Rolls Royce Blue Ghost
Alpine Trial Centenary by Rolls Royce

 

 

Rolls Royce is the best car in the world – a fact that was established a century ago. During the Austrian Alpine Trials

 four Silver Ghosts along with the Rolls-Royce Works Team and a private entrant - James Radley - cruised through 1,820 miles of rough terrain. No points for guessing who emerged the winner.

 

To commemorate the making of history, the bespoke division of the brand is soon going to launch the Alpine Trial Centenary Collection. The collection will be fashioned after Radley’s Silver Ghost, making it the first ever contemporary collection to take after a vintage model. As a tribute to the trial, the interiors will bear a clock displaying the stages of the rally and timings. The rear picnic tables and fascia ahead symbolise the topography and distance of the journey.

 

For the launch, Rolls Royce is tapping into the booming China market. The bespoke line will be unveiled at Auto China 2013. In an event organised by 20-Ghost Club, over 40 Silver Ghosts will drive through the landscape of Austria, Slovenia, Italy, and Croatia before making their way back to Vienna.

 


Source: Elite Choice, Luxury Launches

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