Mahindra & Mahindra in a Bidding War to Own Aston Martin

Image Courtesy: Aston Martin

Having changed hands from Ford Motors to Investment Dar in 2007, British luxury car maker Aston Martin is up and about, looking for a strategic investor who could own as much as a 50% stake in the company.

Interestingly the two companies battling it out for the coveted slot are Italian private equity fund InvestIndustrial and Indian SUV manufacturer and tractor maker Mahindra & Mahindra.

The current scenario indicates that the bid lies in favour of M&M, and the company could initiate a deal with 40% stake, while holding rights to up the deal by an additional 10% over the next four years, says Economic Times.

Having to front possible over £250 million, this is a remarkably bold move by M&M considering they presently have no luxury sportscars or supercars in their portfolio.

M&M stands to gain a lot from this cult luxury car brand which has made a star-studded Hollywood appearance in as many as 11 James Bond flicks. The acquisition of a major stake in Aston Martin will certainly refurbish M&M’s utility vehicle manufacturer tag, and up its glam quotient by quite a few notches. Anyone else waiting to see Bond roll out in an M&M stamped ride?