The iPad menu at Koh
At Koh, Ian Kittichai's signature Thai restaurant at the InterContinental, Mumbai, the food is quite literally, at your finger tips. The restaurant has gone hi-tech with the introduction of the iPad menu.
A tap or slide of the finger pulls up the slickly designed interface so that you can browse through the menu (another tap takes vegetarians straight to the veg food), there's also a section on liquid gastronomy (signature cocktails) as well as did-you-know sections about Kittichai and Koh.
The new iPad menus have pushed Koh ahead of the curve - it's one of the first restaurants in India to create a fully digital menu - and has opened up a whole new world of experience for the diner, says manager Romil Ratra. "Previously, we couldn't engage the customer. With these iPad menus, they can read about the restaurant's food philosophy and Chef Ian - and if they want to, can email the information to themselves. We've even had people sitting in the restaurant post 'I'm eating here' messages on our Facebook page!"
The 20 new iPad menus - or iKohs -have put a little bit of fun technology into the eating out experience. "Our customers like the iPad menus. They've enjoyed tapping and moving through pages and they especially love zipping straight through to the veg section. It's these small touches they appreciate," adds Ratra.
Though Version 1.00 is just out, the Koh team is working on upgrades and will make the menu available for download in the Apple Apps store soon.
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