Guillaume De Lesquen
In an exclusive chat with Time 'N Style Beauty, Guillaume De Lesquen, President, Ralph Lauren Fragrances Worldwide, talks about the latest Big Pony collection for women. What is the inspiration behind this collection?
What is the inspiration behind this collection?
The inspiration for this collection is a reinterpretation of a ‘team of girls’, like a polo team, where there are four players. The polo spirit is something that is synonymous with Ralph Lauren and makes the imagery of the brand unique. With this collection of four fragrances, we are able to offer a unique approach to a new generation of young women who live a multifaceted life and want to express every vibrant side of their personality.
Why have these particular colours been chosen?
Each player of our team resonates with a specific personality that is specifically linked to a colour. Blue represents sporty and casual femininity. We know that blue is the colour of freshness and serenity. Pink conveys sensual femininity. It’s also the colour of love, compassion and an open heart. Yellow represents free-spirited femininity, optimism and cheerfulness. Purple is the colour of the stylish woman. It makes a fashion statement about style and personality.
What are the key differences between each fragrance and why are the scents linked to these specific colours?
While all of the juices are bright, playful and energising, each has a unique approach. The collection allows us to play against many competitors and offers four unique olfactive profiles. While all possess a floral backdrop, each pops with a different and unique twist: citrus, fruity, green, and oriental.
What is the market opportunity for a collection of fragrances?
Women are more excited and inspired by a fragrance collection than men. They love to change their fragrance to suit their mood, occasion and wardrobe. The idea of choices within the collection allows women to play and express different facets of their femininity at different times. That is why, the Big Pony Collection for Women, with its variety of colours and scents to match their tastes has real potential. Plus, women love collectibles because they make a beautiful statement on their dresser!
Photo Courtesy: Ralph Lauren
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