Guido Grassi Damiani
Guido Grassi Damiani, President & CEO, Damiani Group speaks exclusively to Time 'n Style about what Damiani has in store for its Indian customers and more What made you enter the Indian market even though the branded jewellery market in India is still tough?
What made you enter the Indian market even though the branded jewellery market in India is still tough?
We love India and we were struggling to be here since the past six or seven years. Besides, it is the biggest jewellery market in the world. The new generation is now starting to look at other styles, other cultures. Earlier, noone was interested. Now people have started looking for something exclusive, something that is not found everywhere. So we decided it was the right moment because sooner or later, foreign international brands will become a huge market. We know it is going to take time because of the tradition already inherent in India, but it is a huge market and we are also quite sure that some people will look for something different.
So do you have any collection that is specially targeted at the Indian market?
At the moment, we have an international collection. First, we want to spend some time to understand the market and the customer. And then we will launch some specific collections to try to find a way to mix the culture of Damiani and the Indian market. In fact, we already have certain Indian customers buying big pieces from us.
Apart from jewellery, are you also looking at India for raw materials, like diamonds and other precious stones?
In India, we already have our diamond supplier and we have a long-standing relationship with many diamond dealers. In fact, the first time I came to India was with my father to buy diamonds from Mumbai. Speaking about the manufacturing at the moment, we do not have anything from India. Maybe in the future, if we get an opportunity, we will.
What kind of distribution module are you following?
More than jewellery, we do diamond watches; not only high-end, but also those that are fashionable and different. With watches, there is already some room for distribution, so we will look for some selected highend retailers to carry on the watch line. For jewellery, it is too early to think; usually around the world, we have some mono-brand stores and then we have some selected retailers. From what I saw in India, you do not tap into such stores that carry western jewellery, but the time will come soon. We are going to start with the watch collection and then the jewellery lines.
What does the brand mean to you, personally?
I have grown with the brand, it is a part of my life; it is my family and business. Nowadays, especially, we are one of the very few international companies, still run by a family. I think it is also important for the consumer because when we do jewellery, we create something that is not only a question of business, but also something that comes from my father and grandfather, and we have to develop the possibility to pass on the values to the next generation.
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