Curtain Call: In Conversation with Namrata Joshipura

Designer Namrata Joshipura

Slated to be the grand finale designer for Mumbai's Lakme Fashion Week—Spring-Summer 2013, we speak to designer Namrata Joshipura about her collection, the ever changing world of Indian fashion, and her long-standing relationship with it  

Here are edited excerpts from the interview.

Where do you find your inspiration?
The most bizarre things, I would have to say, anything from books and movies to nature and landscapes. After a show, I generally take off to some place quiet. On one such trip, I watched a melting glacier in the sunlight. I was so enthralled by the imagery that I wanted it to be a part of my next collection. There was also a time when I was taken by King of Limbs (an album by Radiohead). The same season, Lotus Flower formed the basis of my inspiration.

How would you describe your sensibilities?
My designs are contemporary with their roots in Indian craftsmanship. Embroidery and patchwork forms the very core of my collection. Only the shapes and silhouettes change seasonally.

What can we expect from you in Spring-Summer?
I’m looking forward to displaying my signature looks this season. There are newer mediums to look forward to. But the combination of sheer, texture and sequin remains. The overall feel of the collection is bright and happy.

Namrata Joshipura's collection. Image Courtesy: BCCL

How do you think ramp shows have changed over the years?
When I started off, fashion shows were added as ‘relief measures’ to events like business seminars and annual meetings. It was all quite unrelated. Thankfully, it is less about entertainment now. Fashion means serious business. And that is the way it should be. Older designers are constantly innovating, while newer designers already have mature work to their credit. Young brands like Nappa Dori and Bodice are proof of the same.

What kind of changes would you like to see in the industry?
About four to five years ago, Play Clan introduced a graphic kind of aesthetic to the country. Now I see 25 other brands working with the same. If you took their labels off, you wouldn’t be able to tell one from the other. But the world has huge potential. Each label must work towards creating its own design language. In fact, the retail industry must also adopt the same tenet. Stores like Ensemble and Bombay Electric have progressed, because they are so focused. They only retail products that are in line with their aesthetics.

How do you feel about LFW's initiative to promote newer talent?
I’ve interacted with Purnima Lamba, Head of Innovation, and the entire LFW team. I can tell you they are extremely progressive. Their ideas are always out-of-the-box. I’m delighted to be a part of the grand finale. I see this as a step in the right direction.