The Business of Beauty: Skincare and More For The Indian Woman
One of the oldest skincare brands in the world, Shiseido has managed to blend Eastern philosophy with Western Technology. Nancy woo, Regional Training Director, Shiseido tells us more about this.
Having interacted with Indian women, how do you think their skin is different from their western counterparts?
Westerners have four seasons. Caucasians have a huge need for hydration during winter. In Asia, there is a lot of heat and humidity. So, our skincare regimen is about three basic steps—cleansing, hydration and balancing.
What, according to you, are the skincare mistakes that Indian women make?
The average Indian woman always feels that she doesn’t require a moisturiser because the skin is already oily. But, moisturising is not about oil; it’s about replenishing the water in the skin.
What are the top three skincare tips that you'd give Indian women?
Seeing the beautiful Indian eyes, I’d say eye cream is very important. The area around the eyes is delicate and is easily prone to wrinkles, fine lines and dehydration. So, take care of the eye area with a good eye cream, for both, day and night. But most of all, I would like to say that the Indian lady requires a sunblock because of the hazardous rays of the sun.
Do you have any beauty advice keeping the monsoon in mind?
Clean, clean and clean! As far as the monsoon is concerned, I think cleansing is very important. The sticky, humid weather attracts a lot of pollution and in order to keep the skin healthy, you need to keep it clean.
In terms of makeup, is there anything new in Shiseido?
We have a very special lipstick called Perfect Rouge. It derives its inspiration from Japanese lacquerwear which makes use of very intense colours. It helps draw out the beauty of the lips.
What sets Shiseido apart from other brands?
There are three things that make Shiseido sell. The first would be the Japanese heritage, wherein we have huge customer service at heart. We call this omotenashi and it’s like inviting a customer into your home and extending hospitality. Secondly, we have an Eastern philosophy, sensibility and aesthetics which we combine with western technology. The third factor is our ingredients because we believe in giving our customers the best.
What's your definition fo luxury in terms of skincare?
In Shiseido, we have a luxury line called Future Solution LX. This is meant for any lady who wants the best for herself. The products have been created out of cuttingedge technology and have a quick efficacy. Customers will be treated like a princess at the counter. We have a special area for the luxury line, where the customers are given a different type of service. They are also given a special facial treatment.
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